One of the weird psychological artifacts of growing up in modern times is that people would rather read between the lines of pop culture to find spiritual and emotional succor than go pick up a lofty volume that deals with things directly. Either through nostalgia or ignorance or some other coy form of intellectual perviness, people would rather guess what someone is trying to say about life by sifting through hundreds of comics about talking ducks than read a ‘real book’.

Wiley Wiggins on the cult of Scrooge McDuck and the man who created the Duckburg universe. Consider the above clip related (starting around 1:20).