How is it appropriate to call this a “sketch”, as they do on Agency Spy, or even product placement? I saw it when it first aired live on Saturday night (yes, I was home on Saturday night watching SNL live — I admit that, knowing what cred it surely loses me on Tumblr), and it was wedged in between two other ads — clearly demarcated as not part of the show. This is not advertisement woven in to entertainment; it’s straight-ahead advertising employing the use of familiar characters. it also effectively kills MacGruber for future use within SNL proper. Which may not be anyone’s loss, but whatever…

via davidcho