I don’t think people complain about spam because it’s annoying, or cumbersome to delete, or offensive, or bandwidth-consuming.

I think it’s really because when you see that little red 1 in your inbox, and you start wondering which ex-boyfriend is emailing you to try to win you back, or which relative is going to ask for your address so they can send you a check, and instead you see that it’s just SparkPeople wondering (rhetorically, of course, because such a thing is impossible) “How can you lose your belly fat?” … a little part of you dies inside.

To put an even finer point on it: when we are hungry for attention, the last thing we need is a reminder that we’re fat.