Clever, Lodwick. Tell the ladies you’re taking steps to look better naked, but pretend it’s not about looking better naked. You’re not pursuing the women, but it’s a nice side effect. 

jakoblodwick:

It’s been a year since I last did any exercise. I’d heard from a dozen people that exercise is important because it clears your mind, similar to meditation. It helps your brain organize itself. “Ok,” I thought, “so I’ll look good, and as a perk, my mind will improve.”

Last night I decided to switch the two. I approached the gym because exercise is good for the mind. The physical improvements are just a superficial perk. This is like being successful and getting press. You’re not pursuing the press, but it’s a fun side-effect.